CASE STUDY

Great Lakes Credit Union Sets a New Standard for Branch Acquisitions Using Kinective Digital Connectivity

Great Lakes Credit Union branch opening
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The Story

Great Lakes Credit Union set out to complete its first branch acquisition — converting thousands of member relationships, accounts, and services across multiple counties — on a tight timeline and without disrupting the member experience. The acquired branch operated on a different core system, adding significant complexity to the process. Historically, credit union conversions have relied on manual, time-consuming workflows that introduce operational risk. GLCU needed a modern, efficient solution to handle data securely, enable fast access to new accounts, and set a new standard for credit union M&A execution.

The Solution

GLCU partnered with Janusea and Datava (now part of Kinective), and Pure IT to execute a first-of-its-kind, API-driven conversion strategy.

Using Kinective Gateway (formerly known as Janusea’s integration translation platform and now part of Kinective’s Digital Connectivity product suite), the team enabled real-time system connectivity and automated data synchronization — eliminating batch processing and allowing secure account openings within hours, not days, while maintaining full control over data and minimizing operational strain. The campaign-style innovative strategy delivered a smooth, disruption-free experience for both staff and members, setting a new standard for efficiency and service in credit union acquisitions.

Completed Conversion in 2 Months

Completed a complex branch acquisition that required issuing new accounts, debit cards, and routing numbers to every member in just 2 months.

96% Member Retention

Delivered fast access to new accounts and a smooth, disruption-free experience for members.

Enhanced Operational Efficiency & Security

Minimized operational strain and preserved data integrity with real-time system connectivity and automated data synchronization.

The Results

GLCU completed a complex branch acquisition that required issuing new accounts, debit cards, and routing numbers to every member — a high-impact transition where retention became the true measure of member trust and execution success.

The credit union successfully converted thousands of member accounts with no unexpected system downtime, significantly reduced internal workload, and provided dedicated member support to assist in the transition. The API-driven strategy enhanced operational efficiency, preserved data integrity, and delivered a smooth, disruption-free transition. Member experience remained strong throughout, and the project established a scalable model for future credit union acquisitions.

Products Used

Digital Connectivity

“We set a goal of at least 80% member retention… I’m thrilled to report that 90 days after the conversion we’re at 96%.”

 

Elizabeth Osborne, COO
Great Lakes Credit Union

KINECTIVE

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