TRUMARK CREDIT UNION CASE STUDY

TruMark Generates Millions in New Mortgage Revenue with Kinective.

The Story

Kinective’s Referral Management (formerly Datava) system empowered TruMark Financial Credit Union to revolutionize their referral process. This transformation seamlessly streamlined operations, amplified their impact, and equipped their staff with the essential information and tools for referral optimization. As a remarkable result and in just a short amount of time, they achieved 11,000 mortgage referrals, resulting in an impactful increase of $167 million in new mortgage revenue for their portfolio.

$167

Million in New Mortgages

230%

Increase in Referral Conversion

11,000

Mortgage Referrals

Background

TruMark Financial Credit Union, a leading financial institution dedicated to serving its community, sought to enhance its referral program to drive mortgage growth and expand its reach. By partnering with Kinective (formerly Datava), TruMark streamlined its referral process, empowered its staff, and achieved remarkable results. Within a short timeframe, the credit union secured 11,000 mortgage referrals, generating an impactful $167 million in new mortgage revenue.

Prior to partnering with Kinective (formerly Datava), TruMark’s referral process faced several challenges:

Manual Processes: The credit union’s referral process was largely manual, relying on spreadsheets and emails to track referrals, making it difficult to manage and optimize.

Limited Visibility: Lacking a centralized system, TruMark struggled to gain insights into referral sources, referral performance, and overall program effectiveness.

Staff Inefficiencies: The manual nature of the process created inefficiencies for staff, diverting their time from revenue-generating activities.

The Solution

TruMark sought a solution that would streamline its referral process, provide data-driven insights, and empower its staff. Kinective’s Referral Management system emerged as the ideal solution, offering:

Automated Referral Management: Kinective automated the referral process, eliminating manual data entry and streamlining communication between referrers, loan officers, and borrowers.

Comprehensive Analytics: Kinective provided TruMark with real-time insights into referral sources, referral performance, and program effectiveness, enabling data-driven decision-making.

User-Friendly Interface: Kinective’s intuitive interface simplified referral management for staff, allowing them to focus on relationship building and closing deals.

The implementation of Kinective’s Referral Management system transformed TruMark’s referral program, delivering exceptional results:

Benefits

Enhanced Staff Productivity

Kinective’s automation and user-friendly interface freed up staff time, allowing them to focus on revenue-generating activities and enhance customer interactions.

11,000 Mortgage Referrals.

TruMark secured an impressive 11,000 mortgage referrals, demonstrating the effectiveness of the streamlined referral process.

Increased Revenue

Kinective’s Data Intelligence Platform can help credit unions to increase their revenue by increasing cross-sell and improving member relationships.

$167 Million in New Mortgage Revenue

The surge in referrals resulted in a significant $167 million increase in new mortgage revenue for TruMark’s portfolio.